Amazon Pay

Amazon Pay is a digital payment method that allows customers to pay easily using their Amazon account. Easily find out which PSPs support Amazon Pay and use the free Provider Selector to find the best payment provider for your online store or checkout.

Would you like to accept Amazon Pay?

Make it easy for yourself: quickly find the right payment provider to offer Amazon Pay in your checkout.

Amazon Pay was launched in 2007 by Amazon as an extension of their platform, with the aim of offering a fast and trusted payment experience outside of Amazon itself. With Amazon Pay, customers can pay in webshops using their existing Amazon account, including stored payment methods and delivery addresses.

The service is available in several countries, including the Netherlands, Belgium, Germany, the UK, and the US. Amazon Pay has millions of users worldwide, especially among frequent Amazon customers who value convenience and speed.

Customers select Amazon Pay at checkout and log in with their Amazon account. They don't need to enter any address or payment details, as these are already stored in their profile. This makes the payment flow faster, easier, and more secure—especially on mobile devices. For merchants, Amazon Pay is particularly attractive because of the trusted brand and higher conversion rates among customers who are already accustomed to Amazon's ease of use.

Transaction fees for Amazon Pay average between 1.5% and 2.9% per payment, plus a fixed fee per transaction (e.g., $0.35). The exact costs depend on your country, revenue, and the type of products or services you sell. Use ourfree provider selector for payment providers to find PSPs that support Amazon Pay and compare rates or request quotes.

Most Amazon Pay integrations are done through your Payment Service Provider or directly through Amazon itself. For platforms such as Shopify, WooCommerce, and Magento, most PSPs have plugins available. Do you have a custom website or application? Then an API integration is possible. Amazon Pay can be easily combined with other payment methods such as iDEAL, PayPal, and credit cards.

Not every PSP supports Amazon Pay, but parties such as Mollie, Adyen, and Stripe offer integrations or facilitate it via a link. Check via ourfree provider selector who offers Amazon Pay and connects to your platform and requirements.

Advantages of Amazon Pay

1. Trusted brand for customers worldwide
Amazon is one of the most recognizable brands in the world. Customers who already have an Amazon account (and there are many!) trust the payment method, which removes barriers at checkout.

2. Fast and streamlined checkout
With Amazon Pay, your customer does not need to enter their address or payment details. Everything is already known to Amazon (if the shopper has an account there), which speeds up the checkout process—especially on mobile devices, where it can boost conversion rates.

3. Extra convenience for regular Amazon users
Customers who regularly shop on Amazon recognize the flow and feel comfortable. This increases the likelihood that they will also complete their payment at your webshop.

4. Available in multiple countries
Amazon Pay is active in Europe, the UK, the US, and other markets. This makes it a good addition for online stores that sell internationally and want to offer a consistent payment experience.

Disadvantages of Amazon Pay

1. Only usable for Amazon users
Although Amazon is huge worldwide, you still need an Amazon account to use Amazon Pay. Not every customer has or wants one, so you should always offer alternatives.

2. Higher transaction fees than local methods
Amazon Pay is relatively expensive compared to methods such as iDEAL or Bancontact. This can be particularly burdensome for webshops with low margins or many small transactions.

3. Limited PSP support
Not all Payment Service Providers offer Amazon Pay. This means you have fewer options when choosing a PSP or need to take separate technical steps for integration.

4. Less suitable for subscriptions
Amazon Pay does not support a standard solution for automatic recurring payments. Credit cards or SEPA direct debit are generally more suitable for subscriptions.

Would you like to offer Amazon Pay as a payment method in your webshop? Choose the Payment Service Provider that best suits your business.

It makes sense that you want to combine Amazon Pay with other popular methods for maximum payment convenience and conversion. Decide which ones you need for your target audience and target markets. On our platform, you will find detailed information about, among other thingsiDEAL, PayPal, Bancontact andKlarnaAre you active in specific countries? Then take a look at all the frequently usedPayment methods per country or learn more about differente-commerce markets and discover more about online payment behavior.

This payment method is part of the categorydigital wallets, where you can also read more about alternatives such asApple Pay, Google Pay andPayPal.

No, you don't need to have a local entity in a specific country. Amazon Pay is available in multiple countries, and you can sign up as an international online store, provided you meet Amazon's onboarding requirements (such as KYC verification and bank details).

Amazon Pay supports multiple currencies, including EUR, USD, and GBP. You will receive payouts in the currency of your Amazon merchant account. Currency conversion is possible, but may incur additional fees or exchange rate margins.

Not standard. Amazon Pay does not currently support automatic recurring payments via their regular checkout. For subscriptions, it is better to use credit cards or other methods such as SEPA direct debit.

Yes, Amazon Pay is available on Shopify, but only in certain countries (such as the US, UK, and Germany). You can activate it in your Shopify Payments settings, provided that your account and country are eligible. You can also accept Amazon Pay through a PSP that supports Amazon Pay as a payment method and offers a Shopify integration. Use our Provider Selector to quickly find payment providers that are eligible and a good fit for your store or business.

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Yes, official plugins and integrations are available for WooCommerce via Amazon itself or via Payment Service Providers, among others. Would you like to know which PSPs support a WooCommerce plugin and offer Amazon Pay as a payment method? Use the free Provider Selector and find the provider(s) that suit your online store or business.

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No, Amazon Pay always requires an Amazon account. Customers must log in with their Amazon credentials to pay. For customers without an account, it is therefore important that you offer alternative payment methods, such as PayPal, MasterCard, VISA, Klarna, or iDEAL.

Yes, Amazon Pay is particularly interesting for webshops that operate internationally. Customers can pay in their own currency and with trusted payment methods within Amazon.