Advantages:
1. Trusted by Italian consumers
Bancomat has been Italy's debit card system for decades. The addition of Bancomat Pay as a mobile payment solution makes it a logical and reliable choice for Italian customers — especially at local online shops.
2. Fast and secure mobile payment
Customers pay via their smartphone and confirm the payment directly in the Bancomat Pay app. No card details, no passwords – just their phone number and approval. This makes checkout faster and more secure.
3. Higher conversion on mobile
Because the mobile payment step is so intuitive, customers are more inclined to complete their purchase. Bancomat Pay helps reduce the number of dropouts in the final step, especially on mobile devices.
4. Growing use and support from banks
Bancomat Pay is now supported by dozens of Italian banks. The user base is growing steadily, making it increasingly relevant for businesses.
Disadvantages:
1. Only suitable for Italian consumers
Bancomat Pay is linked to an Italian IBAN and mobile phone number. This payment method can therefore only be used by customers with an Italian bank account. It is less relevant for international webshops that do not focus on Italy.
2. Limited availability at international PSPs
Not every PSP supports Bancomat Pay as standard. Coverage is particularly limited outside Italy, which may restrict your freedom of choice.
3. No standard support for subscriptions
Bancomat Pay is designed for one-off payments. If you want to offer subscriptions or recurring payments, you will need additional solutions via other methods, such as SEPA Direct Debit or credit cards.
